PHYGITAL SHOPPING: COMBINING ECOMMERCE WITH IN-STORE SHOPPING
Our world runs on technology. According to the Pew Research Center, 97% of Americans own a cellphone while 85% of those own smartphones. Between COVID and the rise of smart technology, shopping has become a commodity of the digital age. Convenience has always been appealing to shoppers, but they also shop based on their senses. They […]
DIY MERCHANDISING & HARDWARE CUSTOM DISPLAY BENEFITS
Trends to Consider for DIY Merchandising Displays No surprise, people are DIYing more than ever. Whether upcycling old furniture, building treehouses in the backyard or adding a back porch onto their home, people have a passion for creating things with their own two hands. The DIY movement is growing, and by 2024 could be an over […]
IN-STORE MARKETING FOR THE HOLIDAY SEASON
Each year, retailers transform their stores to entice consumers as they shop for holiday gifts. Take a look at two of the main trends during this time of year… In-Store Marketing for the Holiday Season In-store marketing during the holiday season can vary based on store type and brand. If able, stores may opt to […]
STAGING LIGHTING PRODUCTS WITH EXPERIENTIAL DISPLAYS
For lighting brands, in-store displays for light fixtures and other home products create an interesting challenge. How do you present materials in isolation that eventually become a piece in someone’s broader home décor? You need to show consumers the potential your lighting product has to elevate their space – and brighten it too. We’ve seen […]
Custom Displays v. Stock
At Tusco, we work proactively to anticipate and avoid display design issues before they affect your business. We partner with our customers to minimize the effect of product weight on an in-store display, which will differ across various industries but needs to be factored into display construction. The design must be reinforced appropriately. How do industry […]
Dual Sourcing Strategies in 2021
Dual sourcing has become a favored approach for companies looking to navigate today’s supply chain challenges. Also called double sourcing, dual sourcing involves using two suppliers for a product, as opposed to relying on a single resource – or sole sourcing – for manufacturing. With events like the U.S. China trade war and the COVID-19 […]
CONFESSIONS OF A RETAIL JUNKIE
I have a confession to make: I believe in physical retail as a powerful and enduring means of reaching shoppers. Even in the Age of Amazon, I know that over 90% of all retail US purchases (excluding restaurant and gasoline sales) still happen in physical stores. I trumpet this fact in speeches, articles, and even […]
TUSCO DISPLAY WELCOMES NEW ENGINEERS
Tusco Display announces the addition of two staff members to their engineering department. Aaron Galigher and Gabe Pringle. Mr. Galigher joins Tusco as Project Engineer where he will serve as lead engineer for a major client. Aaron brings a wealth of experience and knowledge in sheet metal fabrication. Previous employers include Fiba Technologies, Kimble Mixer […]
CREATING FRICTIONLESS SHOPPING EXPERIENCES
Touchless Technology Leads to Frictionless Experiences The Covid pandemic has accelerated timelines for many pieces of the retail sector. Notably through the integration of more technology in the realm. Many innovations have been years in development but have only recently garnered shopper support during the pandemic. The concept of the Amazon Go stores seemed far […]
TUSCO IN THE NEWS!
Tusco Display recently landed the front page of our local newspaper for our creative hiring practices. By partnering with local schools and offering flexible part-time opportunities, Tusco has been able to fill out our staff ranks and continue to produce on-time, on-spec, and on-budget for our clients. View the article, and photos, on The Times-Reporter’s […]
HOLIDAY SHOPPING TOPS EXPECTATIONS
December Sales Top Predictions The Coronavirus pandemic continues to impact the globe, making it hard to find normalcy in day to day life. Holiday shoppers did not allow this to deter them from spending during the final month of the holiday shopping season. Today, the National Retail Federation announced that holiday sales were up a whopping 8.3% […]
Which display is best for me?
A great sign is a great salesman – it talks about the best features of your product or service, it presents your brand in a positive and memorable way, and it entices people to make a buying decision. Choosing the right custom display for your needs involves several variables: what you’d like the finished product to look […]
ANSWERING THE WHAT IFS
Those words strike fear or excitement into the heart of a reader, don’t they? “What if I quit my job, honey?” “What if we buy instead of renting?” “What if the doctor gives me bad news?” As a business, we think in What If terms all of the time. What if we win this major […]
WE VOTE EVERY DAY
Every four years in the United States, Americans choose a President. This pandemic-affected year, how we vote has taken on new significance as people fret about voter registration, mail-in ballots, potential hazards of in-person voting, and the timely counting of all ballots. Though only about two-thirds of eligible voters typically cast ballots in a Presidential […]
How much do custom displays cost?
Custom displays are investments that combine exceptional build quality, brand continuity and product-specific design. The word “custom” doesn’t always mean premium quality at a cost—instead, custom displays can offer premium quality at your cost. The right display manufacturer for the job is your partner throughout your project. At Tusco, we work with you to identify […]
How do I distribute my displays?
Dealerships & Distribution There is no one-size-fits-all display solution for retail displays. For specialty shops, like dealerships and distribution centers, considerations have to be made to create eye-catching, space-saving and long-lasting displays. Beyond judicious use of the available merchandising space, custom displays for dealerships rely on a careful understanding of the factors that convince a […]
CREATING EXPERIENTIAL RETAIL
CAMP small footprint experiential store in NYC. The specialty toy store void has loomed large since Toys R Us went bankrupt. No retailer has stepped in to fill the big-box toy retailer’s role as the place to go for a full service toy shopping experience. In this Deep Dive article from July, one of the pieces […]
TUSCO RECEIVES BUCKEYE FOUNDATION’S BUSINESS SPOTLIGHT AWARD
Tusco Display received the 2018 Small Business Spotlight Award at this year’s Buckeye Foundation Awards Ceremony on May 9 at the Kent State University Tuscarawas Performing Arts Center. Mike Lauber accepted on behalf of Tusco Display with several team members in attendance.“I’m honored to have accepted this award on behalf of Team Tusco. We’re fortunate […]
Measured vs Unmeasured Results from Retail Display
As a medium, Point-of-Purchase (POP) has long had a chip on its shoulder. Marketers, retailers and producers know that it moves product, but it’s never been considered a “measured medium” by the advertising community. As brands and retailers strive to connect with shoppers, in store remains a top performer – shoppers have missed in store […]
MANY (UN)HAPPY RETURNS
Black Friday and Cyber Monday have come and gone. Retailers enjoyed brisk sales with 174 million people shopping compared to the 164 million expected. Online sales grew about three times faster than in-store sales, continuing a trend of the last decade. Whether you bought online or in-store, it’s all good, right? Not if you are […]