Cosmetic Displays

Cosmetic displays offer brands the opportunity to highlight their products in a crowded market.

The Importance of Cosmetic Displays

Cosmetics and skincare products are often small in size and must own their shelf space to create a truly impactful experience for shoppers. According to McKinsey, the beauty market—defined as skincare, fragrance, makeup, and haircare—generated approximately $430 billion in revenue in 2022 and is projected to continue to grow in the coming years.

Retailers like Ulta and Sephora continue to open stores and create new brand partnerships to generate interest and grow sales. Even with the uptick in ecommerce beauty sales in recent years, consumers still prefer to shop in-store. As the cosmetics industry continues to grow, products must be showcased for consumers with inventory kept readily available for sale. Therefore, cosmetic displays must be both eye-catching and durable. The displays must be both elegant and brand congruent while tolerating wear and tear of customers exploring product options.

Types of Cosmetic Displays

There are various types of cosmetic retail displays that are commonly used in stores to showcase and promote cosmetic products.

Countertop Displays

These are small displays that sit on the store’s countertops or cash register area. They are often used to showcase small cosmetic items like lipsticks, nail polishes, or travel-sized products.

Wall-Mounted Shelving Units

These displays are attached to the walls and can feature multiple shelves to showcase a range of cosmetic products. They are commonly used for displaying skincare products, perfumes, or larger cosmetic items.

Gondola Displays

Gondola displays are freestanding fixtures with shelving on both sides. They are commonly found in the middle of the store aisles and can be used to showcase various cosmetic products like hair care, makeup, or skincare items.

Endcap Displays

These displays are located at the end of store aisles and are designed to capture customers’ attention as they walk by. They can feature promotional cosmetic products, new releases, or seasonal items.

Interactive Displays

Interactive displays incorporate technology to engage customers and provide information about the cosmetic products. They can include touchscreens, virtual try-on stations, or digital displays showcasing makeup tutorials or product demos.

Cosmetic Stands and Kiosks

These are standalone units often found in shopping malls or dedicated sections of larger stores. They provide a designated space for cosmetic brands to showcase their products and engage with customers directly.

Product Testers and Sampling Stations

These displays feature testers or samples of cosmetic products that customers can try out before making a purchase. They are commonly found near makeup counters or in dedicated sampling areas.

Alternative Display Options

Stores may use a combination of these or other creative displays to showcase and promote their cosmetic products effectively.

Working with Tusco

Tusco offers an extensive range of design options for cosmetics displays. Our nimble, in-house approach to both design and manufacturing maximizes the creativity we can build into cosmetic displays. Our years of custom display experience give us a strategic edge during the design and engineering process to arrive at solutions that work best for your products.