Book & Periodical Displays

Visual appeal and ease of use set Tusco’s custom book and periodical displays apart.

The Importance of Book & Periodical Retail Displays

Electronic readership is on the rise, but the look and feel of a physical book or magazine is unparalleled. Between 700-900 million books are sold in the US per year, leading the U.S. book industry to make $28.1 billion in revenue in 2022. This means that retailers can still capitalize on this industry by grabbing the attention of readers nationwide. Many of us can relate to scanning titles and flipping through magazines in grocery, convenience, and discount stores. Customized displays create the perfect experience for shoppers, converting browsers into customers.

Types of Book and Periodical Retail Displays

There are several types of book and periodical retail displays that can be used to showcase and promote products in bookstores, libraries, or newsstands. Here are some common types:

Endcap Displays

Endcap displays are located at the end of bookshelves or aisles, providing prime visibility. They are often used to promote specific titles, series, or genres, and can include signage, banners, or themed decorations to draw attention.

Tabel Displays

Tables are versatile display options that can be positioned throughout the store. They can be used to showcase new releases, staff picks, award-winning books, or seasonal selections. Tables can be arranged in various configurations, such as stacked books, face-out displays, or thematic arrangements.

Magazine Racks

Magazine racks are commonly found in bookstores, newsstands, and libraries. They provide an organized and accessible way to display a wide variety of periodicals. Racks can be categorized by genre, topic, or publication type, making it easy for customers to browse and find what they are looking for.

Interactive Displays

Interactive displays engage customers by incorporating technology or hands-on activities. For example, digital kiosks or tablets can be placed near book displays to provide additional information, reviews, or author interviews. Interactive displays can also include reading nooks, seating areas, or stations where customers can try out e-readers or audiobook samples.

Other Display Options

These are just a few examples of book and periodical retail displays. The specific types of displays used can vary depending on the store’s layout, target audience, and promotional goals. Retailers often experiment with different strategies to create visually appealing displays that attract customers and drive sales.

Working with Tusco

Creating an enjoyable browsing experience is paramount to generating sales when it comes to books and periodicals. Consumers want to physically connect with the book or periodical, while enjoying the visual and aesthetic of the display. Our team of experts know how to perfectly curate your displays to best position your products for browsing and purchase. Tusco’s custom book and magazine displays are created with that experience in mind.