Reaching DIY homeowners should be a top priority for hardware and hand tool brands. There have been increases in home improvement-related sales and the revitalization of hobbies which use hand tools throughout the Covid pandemic. According to FactMR, the global mechanical hand tools market is valued at US $16.9 billion in 2023 and is projected to reach US $27.5 billion by 2033. The growth of this market has led to the creation of even more sophisticated products for the home consumers to utilize. Making your brand stand apart is imperative to success in this niche space.